Appearing at a Premier Automotive Enthusiast Event
On 14 December, KCM Trade made its appearance at the Thailand JDM Car Show held at Speedway Pathum Thani. By participating in one of the country’s largest and most influential annual modified car exhibitions, the Group strengthened its engagement with high-value clientele and further consolidated its local client base in Thailand.
As a leading platform dedicated to Japanese car modification culture, the event showcased thousands of vehicles, ranging from classic Nissan Skylines, Honda Civics and Toyota Supras to cutting-edge modern builds. The exhibition fully reflected the vibrancy of Thailand’s local JDM tuning scene, highlighting advancements in performance upgrades, exterior customisation and personalised modifications, and attracted a large audience of car owners, enthusiasts and industry players.
Strategic Focus on Core Communities
KCM Trade’s strategic participation aimed to directly engage with automotive communities with strong purchasing power, further reinforcing the Group’s positioning within the high-end market. At the venue, KCM Trade presented a race car featuring its distinctive brand logo, while the Thailand team and KCM Trade drivers delivered professional drifting demonstrations and in-depth interactions. Through these performances, the brand’s strength, products and services were vividly showcased to experienced car owners, tuning workshops and industry partners, effectively building local brand awareness.
Deepening Local Market Presence
This exhibition supported KCM Trade’s continued expansion within the Thai market. By integrating into the region’s core automotive culture circles, the company not only successfully penetrated niche segments of the high-end market, but also laid a solid foundation for future product optimisation, market strategy development and long-term client relationship building. The event marks another confident step forward in KCM Trade’s regional, professional marketing strategy.
